The Hidden Power of Saying No

I've found that it is easier for people to respond to questions and challenges with a definitive "No"! We've all been trained by our upbringing and culture to simply say No rather than an affirmative Yes. Yes, NO has it's place...as long as we are aware. The truth is that we have to understand that persuasion isn't getting to Yes--it's overcoming NO! Today's podcast show explores how we all unconsciously discount a NO without realizing the hidden power of the word and implications of NO...